
Safe-Out
Safe-Out
Safe-Out is a digital concept designed to improve the nightlife safety of young women in Rotterdam. By combining real-time location sharing, accessible safety information, and a peer-driven community forum, the app empowers users to look out for each other and make informed choices making going out feel safer, more connected, and more supported.
Safe-Out is a digital concept designed to improve the nightlife safety of young women in Rotterdam. By combining real-time location sharing, accessible safety information, and a peer-driven community forum, the app empowers users to look out for each other and make informed choices making going out feel safer, more connected, and more supported.
Safe-Out is a digital concept designed to improve the nightlife safety of young women in Rotterdam. By combining real-time location sharing, accessible safety information, and a peer-driven community forum, the app empowers users to look out for each other and make informed choices making going out feel safer, more connected, and more supported.

Strategy & Excecution
The project lasted six weeks and followed a structured design process. I began with a preparation phase, outlining my planning, methods, and goals. In the research phase, I conducted both desk and field research. Desk research revealed a lack of accessible data but highlighted the seriousness of the issue. After that i went on with interviews, which gave me powerful personal insights into how unsafe many women feel while going out. From there, I moved into the define phase, where I created user profiles, framed the problem, set design principles, and clarified the direction of the solution. In the design phase, I translated my research into a digital prototype. The key features were designed with and tested by the target audience to ensure usability and relevance. After testing, I refined the product based on feedback and delivered the final prototype along with a concept video.
SERVICE
SERVICE
CLIENT
CLIENT
DATE
DATE
UX / UI Design
UX / UI Design
·
·
UX Research
UX Research
·
·
Interaction Design
Interaction Design
·
·
Prototyping
Prototyping
VONK
VONK
September 2021
September 2021
Struggle
Struggle
In my first year of Communication & Multimedia Design, I was challenged by VONK, a Rotterdam-based innovation space, to develop a digital solution that supports one of the UN’s Sustainable Development Goals. I chose SDG 5: Gender Equality. I focused on the question: ‘How can we help women aged 16 to 24 feel safer when going out in the Rotterdam region?’ Research quickly showed that this issue was widespread, yet often underreported and difficult to measure. For example, 77% of the women I interviewed had experienced some form of sexual harassment while going out. That confirmed the urgency of the problem and the need for a practical, accessible solution tailored to their real needs and concerns.
In my first year of Communication & Multimedia Design, I was challenged by VONK, a Rotterdam-based innovation space, to develop a digital solution that supports one of the UN’s Sustainable Development Goals. I chose SDG 5: Gender Equality. I focused on the question: ‘How can we help women aged 16 to 24 feel safer when going out in the Rotterdam region?’ Research quickly showed that this issue was widespread, yet often underreported and difficult to measure. For example, 77% of the women I interviewed had experienced some form of sexual harassment while going out. That confirmed the urgency of the problem and the need for a practical, accessible solution tailored to their real needs and concerns.
In my first year of Communication & Multimedia Design, I was challenged by VONK, a Rotterdam-based innovation space, to develop a digital solution that supports one of the UN’s Sustainable Development Goals. I chose SDG 5: Gender Equality. I focused on the question: ‘How can we help women aged 16 to 24 feel safer when going out in the Rotterdam region?’ Research quickly showed that this issue was widespread, yet often underreported and difficult to measure. For example, 77% of the women I interviewed had experienced some form of sexual harassment while going out. That confirmed the urgency of the problem and the need for a practical, accessible solution tailored to their real needs and concerns.



Strategy & Excecution
Strategy & Excecution
The project lasted six weeks and followed a structured design process. I began with a preparation phase, outlining my planning, methods, and goals. In the research phase, I conducted both desk and field research. Desk research revealed a lack of accessible data but highlighted the seriousness of the issue. After that i went on with interviews, which gave me powerful personal insights into how unsafe many women feel while going out. From there, I moved into the define phase, where I created user profiles, framed the problem, set design principles, and clarified the direction of the solution. In the design phase, I translated my research into a digital prototype. The key features were designed with and tested by the target audience to ensure usability and relevance. After testing, I refined the product based on feedback and delivered the final prototype along with a concept video.
The project lasted six weeks and followed a structured design process. I began with a preparation phase, outlining my planning, methods, and goals. In the research phase, I conducted both desk and field research. Desk research revealed a lack of accessible data but highlighted the seriousness of the issue. After that i went on with interviews, which gave me powerful personal insights into how unsafe many women feel while going out. From there, I moved into the define phase, where I created user profiles, framed the problem, set design principles, and clarified the direction of the solution. In the design phase, I translated my research into a digital prototype. The key features were designed with and tested by the target audience to ensure usability and relevance. After testing, I refined the product based on feedback and delivered the final prototype along with a concept video.
the result
the result
In my first year of Communication & Multimedia Design, I was challenged by VONK, a Rotterdam-based innovation space, to develop a digital solution that supports one of the UN’s Sustainable Development Goals. I chose SDG 5: Gender Equality. I focused on the question: ‘How can we help women aged 16 to 24 feel safer when going out in the Rotterdam region?’ Research quickly showed that this issue was widespread, yet often underreported and difficult to measure. For example, 77% of the women I interviewed had experienced some form of sexual harassment while going out. That confirmed the urgency of the problem and the need for a practical, accessible solution tailored to their real needs and concerns.
In my first year of Communication & Multimedia Design, I was challenged by VONK, a Rotterdam-based innovation space, to develop a digital solution that supports one of the UN’s Sustainable Development Goals. I chose SDG 5: Gender Equality. I focused on the question: ‘How can we help women aged 16 to 24 feel safer when going out in the Rotterdam region?’ Research quickly showed that this issue was widespread, yet often underreported and difficult to measure. For example, 77% of the women I interviewed had experienced some form of sexual harassment while going out. That confirmed the urgency of the problem and the need for a practical, accessible solution tailored to their real needs and concerns.
In my first year of Communication & Multimedia Design, I was challenged by VONK, a Rotterdam-based innovation space, to develop a digital solution that supports one of the UN’s Sustainable Development Goals. I chose SDG 5: Gender Equality. I focused on the question: ‘How can we help women aged 16 to 24 feel safer when going out in the Rotterdam region?’ Research quickly showed that this issue was widespread, yet often underreported and difficult to measure. For example, 77% of the women I interviewed had experienced some form of sexual harassment while going out. That confirmed the urgency of the problem and the need for a practical, accessible solution tailored to their real needs and concerns.



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Interested?
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LETS TALK
Interested?
Contact me!
LETS TALK