Safe-Out
Safe-Out
Safe-Out is a digital concept designed to improve the nightlife safety of young women in Rotterdam. By combining real-time location sharing, accessible safety information, and a peer-driven community forum, the app empowers users to look out for each other and make informed choices making going out feel safer, more connected, and more supported.
Safe-Out is a digital concept designed to improve the nightlife safety of young women in Rotterdam. By combining real-time location sharing, accessible safety information, and a peer-driven community forum, the app empowers users to look out for each other and make informed choices making going out feel safer, more connected, and more supported.
SERVICE
SERVICE
UX / UI Design
UX / UI Design
UX Research
UX Research
Interaction Design
Interaction Design
Prototyping
Prototyping
CLIENT
CLIENT
VONK
VONK
DATE
DATE
September 2021
September 2021
Struggle
Climate change is a growing concern that most people are aware of, but many still struggle to take meaningful action. In collaboration with IceMobile and Club Leaf, we were tasked with coming up with a commercial solution for a supermarket chain to help consumers make more sustainable choices without disrupting their usual habits. We chose the online supermarket Picnic for its digital-first approach, which opened up interesting opportunities for innovation. Through field research, we discovered that the target group was mainly students that are aware of the climate crisis, but don’t know how to get involved or feel they lack the time, knowledge, or budget to do so. This insight became a key driver in shaping our design direction.
Climate change is a growing concern that most people are aware of, but many still struggle to take meaningful action. In collaboration with IceMobile and Club Leaf, we were tasked with coming up with a commercial solution for a supermarket chain to help consumers make more sustainable choices without disrupting their usual habits. We chose the online supermarket Picnic for its digital-first approach, which opened up interesting opportunities for innovation. Through field research, we discovered that the target group was mainly students that are aware of the climate crisis, but don’t know how to get involved or feel they lack the time, knowledge, or budget to do so. This insight became a key driver in shaping our design direction.
Strategy & Excecution
The project lasted six weeks and followed a structured design process. I began with a preparation phase, outlining my planning, methods, and goals. In the research phase, I conducted both desk and field research. Desk research revealed a lack of accessible data but highlighted the seriousness of the issue. After that i went on with interviews, which gave me powerful personal insights into how unsafe many women feel while going out. From there, I moved into the define phase, where I created user profiles, framed the problem, set design principles, and clarified the direction of the solution. In the design phase, I translated my research into a digital prototype. The key features were designed with and tested by the target audience to ensure usability and relevance. After testing, I refined the product based on feedback and delivered the final prototype along with a concept video.
The project lasted six weeks and followed a structured design process. I began with a preparation phase, outlining my planning, methods, and goals. In the research phase, I conducted both desk and field research. Desk research revealed a lack of accessible data but highlighted the seriousness of the issue. After that i went on with interviews, which gave me powerful personal insights into how unsafe many women feel while going out. From there, I moved into the define phase, where I created user profiles, framed the problem, set design principles, and clarified the direction of the solution. In the design phase, I translated my research into a digital prototype. The key features were designed with and tested by the target audience to ensure usability and relevance. After testing, I refined the product based on feedback and delivered the final prototype along with a concept video.
The result
The final concept is called 'Safe-Out'. It is a mobile app that supports young women (16–24) in feeling safer when going out in Rotterdam. Safe-Out offers several features in one interface: - A location-sharing function, where users can link phones with friends before a night out. The app alerts the group if someone unexpectedly leaves the club or strays too far. - An information hub, including helplines, what-to-do scenarios, and a list of clubs that meet a safety “seal of approval.” - A community forum where users can share experiences, tips, and warnings to stay informed and support each other. Each feature is designed to be easy to access and use in real-time situations. Safe-Out brings both peace of mind and practical tools together in one platform, making the nightlife experience a bit safer and more empowering for young women.
The final concept is called 'Safe-Out'. It is a mobile app that supports young women (16–24) in feeling safer when going out in Rotterdam. Safe-Out offers several features in one interface: - A location-sharing function, where users can link phones with friends before a night out. The app alerts the group if someone unexpectedly leaves the club or strays too far. - An information hub, including helplines, what-to-do scenarios, and a list of clubs that meet a safety “seal of approval.” - A community forum where users can share experiences, tips, and warnings to stay informed and support each other. Each feature is designed to be easy to access and use in real-time situations. Safe-Out brings both peace of mind and practical tools together in one platform, making the nightlife experience a bit safer and more empowering for young women.
